Microwave Popcorn and Word of Mouth Marketing

It used to be that the bigger your business was, the more advantages you had, because all of the so-called advantages to be had – like paid advertising – cost real money. But things have changed. Consumers, senses bombarded and saturated with paid advertising, are now skeptical, savvy and wary of anything that sounds like […]

Why 70% of Your (Former) Customers Disagree

When it comes to customer retention and loyalty, few businesses ever enjoyed the reality of “lifelong” customers, although many business owners dream of just that.  And now that competition for consumer spending is tougher than ever, many business owners are finally taking a look at the reasons customers stopped patronizing their businesses with a nod […]

Word of Mouth Still Tops for Driving Local Business Traffic

How many local businesses have you visited in the last year based on the recommendations of others, social media or online directories?  For most business owners, local business recommendations occur by way of word of mouth.  In fact, BrightLocal survey findings published in June 2012 revealed that 79% of U.S. consumers – that’s almost 8 […]

4 Ways to Get Buzz-Building Brand Advocates

A brand advocate isn’t just a satisfied customer, it’s a satisfied customer who is talking about your products or services, or your business itself, in such a way that prospective customers turn into actual customers as a result of buzz and word of mouth marketing. In fact, brand advocates can be so persuasive that they […]

Little White Marketing Lie #3: Word of mouth is our best marketing

Little white lies are falsities we tell people (and sometimes tell ourselves) that we believe to be benign, harmless. But there are little white marketing lies we tell all the time that may be hurting our businesses: Little white marketing lie #3: “Word of Mouth is our best marketing.” Unfortunately, for most of the business […]