Microwave Popcorn and Word of Mouth Marketing

It used to be that the bigger your business was, the more advantages you had, because all of the so-called advantages to be had – like paid advertising – cost real money. But things have changed. Consumers, senses bombarded and saturated with paid advertising, are now skeptical, savvy and wary of anything that sounds like […]

Word of Mouth Still Tops for Driving Local Business Traffic

How many local businesses have you visited in the last year based on the recommendations of others, social media or online directories?  For most business owners, local business recommendations occur by way of word of mouth.  In fact, BrightLocal survey findings published in June 2012 revealed that 79% of U.S. consumers – that’s almost 8 […]

Want more customers? Fill your car with balloons.

So yesterday while driving home from nearby Enumclaw, Washington, I was winding my way along familiar back roads and slowed when I caught up to a white sedan driving just under the speed limit. While normally this might irritate me and my lead foot just a tad, yesterday, it didn’t. The car had only one […]

Little White Marketing Lie #3: Word of mouth is our best marketing

Little white lies are falsities we tell people (and sometimes tell ourselves) that we believe to be benign, harmless. But there are little white marketing lies we tell all the time that may be hurting our businesses: Little white marketing lie #3: “Word of Mouth is our best marketing.” Unfortunately, for most of the business […]