Archive for category social media
Shopping Turn Ons: Getting Your Customers Into the Mood
Maybe you should think of your marketing less in terms of ads and promotions and more in terms of seduction. Shopping foreplay, if you will. Getting customers into the mood should be the primary goal of your marketing. The headlines and content you write and the images you choose to portray life style and product […]
10 Ways to Get Shared on Social Media
Posted by Elizabeth Kraus in 2012 marketing ideas, content marketing, Facebook, Inbound marketing, social media, Twitter on June 22, 2012
A lot of businesses are on social networks like Facebook, Twitter, LinkedIn, Pinterest and Google+, but many of those same businesses aren’t sure how to leverage their influence on social networks to build business. Many times their efforts are hit and miss—more random than strategic—as they try to find “silver bullet” topics to generate more […]
4 Articles and Infographics to help you Market Your Business on Pinterest
Posted by Elizabeth Kraus in pinterest, social media on February 27, 2012
26 Tips for Using Pinterest for BusinessSocial Media Examiner provides you with 26 tips — an “A to Z guide” for using Pinterest for business [click here] including topics and how-to like these: How to add a Pinterest “follow” and/or “pin it” button to your site Branding and enhancing your brand Crowdsourcing Improves your SEO […]
Customer love is more than skin deep
Posted by Elizabeth Kraus in marketing, small business, social media on February 12, 2012
You won’t want to miss the next issue of the Style, Strategy and Marketing Savvy Newsletter — This Valentine’s Day, spend time thinking about how to show your customers that you love them and how to get your most ardent admirers to talk up your business. Here’s what you’ll find in the next newsletter: – […]
Friday’s 5 – Short and Sweet Marketing Ideas
Posted by Elizabeth Kraus in 2012 marketing ideas, communications, content marketing, marketing, small business, social media on January 27, 2012
Good morning, all! I haven’t done a Friday’s 5 in a while (bad on me!) but there is never any time like the present to make things right. That said, here are 5 short and sweet marketing tidbits to help you top off your week or get your weekend started: [READ] 1. It’s not just […]
Is Pinterest Right for Your Business, or Should You ‘Put a Pin’ in It?
Posted by Elizabeth Kraus in 2012 marketing calendar, pinterest, small business marketing, social media on January 16, 2012
The phase, “let’s put a pin in this” means that something may be a good idea or suggestion, but that you are going to pin it to a bulletin board (really or symbolically) for further study. But since early adopters generally get the most ROI from being among the first to really understand and utilize […]
Play to Win: #6 in my Top 10 Small Business Marketing Musts for 2012
Posted by Elizabeth Kraus in 2012 marketing calendar, 2012 marketing plan, customer experience, Facebook, small business, social media, Twitter on December 29, 2011
If you watch a lot of football (like I do), it’s not uncommon to watch your favorite team gain an edge over their opponent and get a small lead. Then, with a few minutes left on the clock, for reasons I will never understand, they abandon the strategy which helped them get the lead (which […]
You’re Too Cool for Facebook
Posted by Elizabeth Kraus in Facebook, google+, linkedin, social media on November 15, 2011
I have a few acquaintances and even family members who think it’s some sort of badge of honor that they aren’t on Facebook. When we talk ‘business’ they lean back and with a disdainful look on their face proudly assert that they aren’t on Facebook, and they never will be. I read the dumb comments […]
Breathe new life into your social media marketing – October 27 Marketing Savvy Newsletter
Posted by Elizabeth Kraus in 2012 marketing calendar, Facebook, google+, marketing, social media, Twitter on October 27, 2011
Style, Strategy and Marketing Savvy October 27, 2011 I can’t believe October is almost over. With the holiday season nearly here, do you have tools in place to keep your business in the forefront of your customer’s minds? Today’s newsletter is a social media article collage meant to help you do just that. [ READ […]
Friday’s 5 – Marketing Shorts and Sweets
Posted by Elizabeth Kraus in 2012 marketing calendar, marketing, social media, Twitter on October 7, 2011
A week of sheer lunacy, the 2012 Salon and Spa Marketing Calendar is launched [ here ], a radio blog talk show interview was done [ here ], a week of big news stories, from the release of Amanda Knox to the passing of the legend, Steve Jobs and of course the everyday lunacy that […]
