Archive for category small business
Build a Color Profile that Puts Your Business on Top
Posted by Jennifer's Pure Designs in marketing, marketing ideas, marketing strategy, pinterest, small business on June 8, 2012
Color has the ability to call people to action or soothe them and can be the difference in whether or not you stand out from your competition. By working with a professional designer to customize your color profile, you have the ability to set your business up for long-term success. It really works. Read on to find out how…
7 Tips for Succeeding as a "Coffee Shop Consultant"
Posted by Elizabeth Kraus in small business, tips for consultants on April 5, 2012
7 Tips to Help Consultants, Independent Sales Reps and Other Solo-preneurs Work More Profitably and Productively – There are many individuals who choose to work as consultants, sole proprietors, home based business owners, independent agents and representatives who could be termed “coffee shop consultants.” So-named because many of their meetings occur in coffee shops, restaurants […]
The Psychology and Use of Color in Branding and Marketing Design
Posted by Elizabeth Kraus in small business on March 19, 2012
Choosing colors in design is always a big part of the process when creating something new. Most people don’t understand how subjective color is, though, so it can become a point of contention, as participants argue, hoping to convince others to see their point of view. Why does this happen? People tend to think […]
Marketing Savvy | March 12.2012 | Marketing Strategies to Boost Your Bottom Line
Posted by Elizabeth Kraus in 2012 marketing plan, marketing, marketing ideas, marketing strategy, small business on March 12, 2012
Today’s marketing savvy newsletter with marketing strategies to boost your bottom line and help you gain a competitive edge can be viewed here. Introducing yourself (and your business) for impact—so that other people remember who you are and what you do— requires some serious editing and practice. 99% of you are losing the attention of […]
I’m Sorry, I’ve Already Forgotten Your Name
Posted by Elizabeth Kraus in B2B networking, marketing calendar, small business on March 11, 2012
Over the years I’ve attended many different types of professional networking events and classes at which business owners and managers had the opportunity to introduce themselves and tell the group about their business or job. Having attended several business networking events fairly recently, I have come to the conclusion that introducing oneself for impact, so […]
What Valentine’s Day Can Teach You About Branding Your Business
Posted by Elizabeth Kraus in branding, business, marketing, small business, valentines day on February 14, 2012
This is one of my favorite quotes, not just because it’s beautiful, but because I truly understand it. Not only am I lucky enough to be married to someone who brought meaning back to this word, but I’m also a parent, and when one becomes a parent, the word “love” is once again defined in […]
Customer love is more than skin deep
Posted by Elizabeth Kraus in marketing, small business, social media on February 12, 2012
You won’t want to miss the next issue of the Style, Strategy and Marketing Savvy Newsletter — This Valentine’s Day, spend time thinking about how to show your customers that you love them and how to get your most ardent admirers to talk up your business. Here’s what you’ll find in the next newsletter: – […]
Friday’s 5 – Short and Sweet Marketing Ideas
Posted by Elizabeth Kraus in 2012 marketing ideas, communications, content marketing, marketing, small business, social media on January 27, 2012
Good morning, all! I haven’t done a Friday’s 5 in a while (bad on me!) but there is never any time like the present to make things right. That said, here are 5 short and sweet marketing tidbits to help you top off your week or get your weekend started: [READ] 1. It’s not just […]
14 Characteristics of Great Teams for Small Business Success
Posted by Elizabeth Kraus in 2012 marketing ideas, 2012 marketing plan, employee culture, employee development, small business, strategic planning on January 23, 2012
14 Characteristics of Great Teams: Part 1 of 2 If you read my recent post titled, “Playing to Win” then you know that I’m an avid football fan. And while my favorite team was knocked out of the playoffs, I’m still watching the remaining games with great interest, including the two divisional championship games that […]
To Succeed in 2012, Get Engaged: #7 in the Top 10 Small Business Marketing Ideas for 2012
Posted by Elizabeth Kraus in 2012 marketing ideas, CRM, customer acquisition, customer engagement, customer experience, customer life cycle, small business on January 4, 2012
#7 in my top 10 marketing ideas for small business in 2012 is this: To succeed in 2012, you’re going to have to get engaged. And as in any good love story, unless you’re part of an arranged marriage, you’ll never get engaged if you don’t ever meet so you need to ‘be’ where your […]
