Archive for category pricing
What You Should Do Before You Daily Deal
Posted by Elizabeth Kraus in 2012 marketing calendar, branding, customer service, daily deals, discounting, marketing, marketing plan, merchandising, pricing on November 13, 2011
Toward the end of his article, “The Real Repercussions of Discounting,” Darryl Manco made a very important point. In essence, he asks why you’re trying to cure what ails your marketing with the wrong medicine. Here’s what I mean. In marketing 101, you learn the “4 P’s” of marketing: Product (the products or services you […]
The REAL Repercussions of Discounting
Posted by Elizabeth Kraus in branding, daily deals, discounting, marketing, pricing on November 10, 2011
Yesterday I shared an article across social media channels from entrepreneur.com, titled, Groupon, Other Deal Sites Not a Good Deal for Small Businesses which noted that not only were up to 80% of deal buyers already customers of the businesses whose offers they purchased, but more than half of them also said they’d have made […]
