Archive for category marketing
3 Very Bad Business B Words
Posted by Elizabeth Kraus in blogging, content marketing, customer perception, employee relations, marketing, marketing strategy on July 21, 2012
Earlier this week I read an article called “First, Do No Harm,” a rant by a business author who pointed out several negative experiences she’d had recently – experiences which should never have occurred in a business that wanted customers to come back, refer friends and family or purchase additional products or services from them […]
Build a Color Profile that Puts Your Business on Top
Posted by Jennifer's Pure Designs in marketing, marketing ideas, marketing strategy, pinterest, small business on June 8, 2012
Color has the ability to call people to action or soothe them and can be the difference in whether or not you stand out from your competition. By working with a professional designer to customize your color profile, you have the ability to set your business up for long-term success. It really works. Read on to find out how…
Which Comes First: Your Product or Your Marketing?
Posted by Elizabeth Kraus in long range plan, marketing, marketing ideas for 2012, marketing plan, small business marketing, strategic planning, target market on April 5, 2012
Thinking about launching a new product – or even a new business? Find out why marketing should be at the heart of your planning process, from the beginning. It used to be that Marketing professors and books opened up marketing discussions by presenting the “4 ‘P’s of Marketing,” most of which occur toward the end […]
Marketing Savvy | March 12.2012 | Marketing Strategies to Boost Your Bottom Line
Posted by Elizabeth Kraus in 2012 marketing plan, marketing, marketing ideas, marketing strategy, small business on March 12, 2012
Today’s marketing savvy newsletter with marketing strategies to boost your bottom line and help you gain a competitive edge can be viewed here. Introducing yourself (and your business) for impact—so that other people remember who you are and what you do— requires some serious editing and practice. 99% of you are losing the attention of […]
What Valentine’s Day Can Teach You About Branding Your Business
Posted by Elizabeth Kraus in branding, business, marketing, small business, valentines day on February 14, 2012
This is one of my favorite quotes, not just because it’s beautiful, but because I truly understand it. Not only am I lucky enough to be married to someone who brought meaning back to this word, but I’m also a parent, and when one becomes a parent, the word “love” is once again defined in […]
Customer love is more than skin deep
Posted by Elizabeth Kraus in marketing, small business, social media on February 12, 2012
You won’t want to miss the next issue of the Style, Strategy and Marketing Savvy Newsletter — This Valentine’s Day, spend time thinking about how to show your customers that you love them and how to get your most ardent admirers to talk up your business. Here’s what you’ll find in the next newsletter: – […]
Friday’s 5 – Short and Sweet Marketing Ideas
Posted by Elizabeth Kraus in 2012 marketing ideas, communications, content marketing, marketing, small business, social media on January 27, 2012
Good morning, all! I haven’t done a Friday’s 5 in a while (bad on me!) but there is never any time like the present to make things right. That said, here are 5 short and sweet marketing tidbits to help you top off your week or get your weekend started: [READ] 1. It’s not just […]
Understand the Law of Reflection: #5 in my Top 10 Small Business Marketing Musts for 2012
Posted by Elizabeth Kraus in customer engagement, customer experience, employee culture, marketing, small business on December 28, 2011
How many times have you wondered what it would take to turn one time customers into repeat customers, to turn repeat customers into exclusively loyal ones — to attract and develop a group of people willing to refer, recommend and otherwise talk about your brand to others. How many times have you felt powerless and […]
Want more customers? Fill your car with balloons.
Posted by Elizabeth Kraus in branding, buzz marketing, marketing, viral marketing on December 13, 2011
So yesterday while driving home from nearby Enumclaw, Washington, I was winding my way along familiar back roads and slowed when I caught up to a white sedan driving just under the speed limit. While normally this might irritate me and my lead foot just a tad, yesterday, it didn’t. The car had only one […]
The Little Things that Cost Your Business, Big Time
Posted by Elizabeth Kraus in business, customer engagement, customer satisfaction, customer service, employee culture, marketing, small business on December 12, 2011
I love football. I’ve been an avid fan since I was young, mostly of college ball, but now that I’m married to a bona fide ‘cheese head’ – a native of Fond du Lac, Wisconsin – I’m watching a lot of pro ball too. During one of the games I watched today, a team (thankfully […]
