Archive for category marketing ideas
The Most Important Thing Unhappy Customers Will Teach You
Posted by Elizabeth Kraus in change management, CRM, customer experience, customer perception, customer satisfaction, employee engagement, employee satisfaction, Job description, marketing ideas, Marketing, General on October 12, 2012
“Your most unhappy customers are your greatest source of learning.” Bill Gates There are no perfect companies, because there are no perfect people. Let’s face it, despite our best intentions we all have bad days. Moments of inattention or fatigue or distraction when mistakes are made. If your business has employees, you have this x […]
Build a Color Profile that Puts Your Business on Top
Posted by Jennifer's Pure Designs in marketing, marketing ideas, marketing strategy, pinterest, small business on June 8, 2012
Color has the ability to call people to action or soothe them and can be the difference in whether or not you stand out from your competition. By working with a professional designer to customize your color profile, you have the ability to set your business up for long-term success. It really works. Read on to find out how…
A Marketing Idea from Starbucks That Is Simply "Grande"
Posted by Elizabeth Kraus in customer relationship management, marketing ideas, marketing ideas for independent professionals on March 14, 2012
Without apology, I freely admit to a serious coffee addiction. Every morning I start my day with one or two venti non-fat lattes, this week alternating between Pumpkin Spice and Caramel Macchiato. While I would go broke if I did not have my own espresso machine at home, I still manage to pop in to […]
Marketing Savvy | March 12.2012 | Marketing Strategies to Boost Your Bottom Line
Posted by Elizabeth Kraus in 2012 marketing plan, marketing, marketing ideas, marketing strategy, small business on March 12, 2012
Today’s marketing savvy newsletter with marketing strategies to boost your bottom line and help you gain a competitive edge can be viewed here. Introducing yourself (and your business) for impact—so that other people remember who you are and what you do— requires some serious editing and practice. 99% of you are losing the attention of […]
8 Ways to Transform Marketing into a Profit Center
Posted by Elizabeth Kraus in content marketing, Inbound marketing, marketing ideas, marketing plan, marketing strategy, profit centers, SEO on March 4, 2012
8 Ways to Transform Your Marketing from Cost to Profit Center One of the reasons that many business owners and managers fail to execute when it comes to even basic marketing is that they see marketing as a cost – as an expense – without realizing its benefits or return. And this, in turn, can […]
Forget what I said, Your Business is Awesome
Posted by Elizabeth Kraus in continuous improvement, employee relations, leadership, long range plan, marketing ideas, marketing plan, strategic planning on February 29, 2012
Forget what I said before, your business is awesome. There is a trait shared by nearly every business that I have come into contact with as a consultant, and even in most of the roles that I held working for companies in the past, and it’s this: you want me to tell you that your […]
The View from Under the Bus
Posted by Elizabeth Kraus in customer service, employee culture, employee engagement, employee relationships, employee satisfaction, marketing ideas on February 1, 2012
http://www.cafepress.com/under_the_bus.87530543 Good morning, I’ve been elected to speak to you on behalf of the group – those of us you’ve thrown under the bus, in the course of running your business, managing your team or otherwise trying to control the tiny little bit of commercial territory you’ve been allotted. You said that you wanted us […]
#2: Top 10 Small Business Marketing Musts for 2012 – Continuous Improvement (and no ‘sacred cows’)
Posted by Elizabeth Kraus in 2012 marketing calendar, 2012 marketing plan, marketing ideas on December 20, 2011
The second in my Top 10 Small Business Marketing Ideas for 2012 is 2. Continuous Improvement (and no “sacred cows”) One of the first business books I read after college was Sacred Cows Make the Best Burgers (Kriegel & Brandt). I still rank this among the best books for business owners and managers. Why? […]
