Archive for category Marketing, General
Tipping Points and Starting Points in Small Business Marketing
Posted by Elizabeth Kraus in 2013 business marketing ideas, 2013 small business marketing ideas, content marketing, engagement, internet marketing, Marketing, General on February 9, 2013
Tipping Points and Starting Points in Small Business Marketing Most probably recall the book titled, The Tipping Point, by Malcolm Gladwell which talks about magic moments when ideas, trends, or social behaviors cross a threshold; “tipping” and spreading like wildfire through society, the economy, politics and other environs. But none of those tipping point moments […]
12 Ways to Cheat at Marketing: The 2013 Small Business Marketing Calendar
Posted by Elizabeth Kraus in 2013 business marketing ideas, 2013 marketing calendar, 2013 marketing ideas, 2013 marketing ideas for small businesses, 2013 small business marketing ideas, 365 days of marketing, content marketing, contests, customer acquisition, customer engagement, elizabeth kraus, free marketing newsletter, marketing ideas for 2013, Marketing, General on October 29, 2012
Announcing the release of “12 Ways to Cheat at Marketing: The 2013 Small Business Marketing Calendar” in print on amazon.com and – for the first time ever – the 2013 small business marketing calendar in digital version on the amazon.com Kindle store. In this 2013 marketing calendar for small business (or any size business!), you’ll […]
3 Reasons Your Marketing Might Have Multiple Personality Disorder
Posted by Elizabeth Kraus in 2013 business marketing ideas, 2013 marketing calendar, branding, change management, employee engagement, Marketing, General, mission and vision on October 18, 2012
When portrayed in the movies and on TV, individuals with multiple personalities aren’t always aware that their alter egos are gaining control of their person and getting them into one form of trouble or another. They often end up bewildered as to why they’re experience negative results and upsetting people. They don’t understand why some […]
The Most Important Thing Unhappy Customers Will Teach You
Posted by Elizabeth Kraus in change management, CRM, customer experience, customer perception, customer satisfaction, employee engagement, employee satisfaction, Job description, marketing ideas, Marketing, General on October 12, 2012
“Your most unhappy customers are your greatest source of learning.” Bill Gates There are no perfect companies, because there are no perfect people. Let’s face it, despite our best intentions we all have bad days. Moments of inattention or fatigue or distraction when mistakes are made. If your business has employees, you have this x […]
The One Competition You Can't Afford to Lose
Posted by Elizabeth Kraus in Marketing, General on August 24, 2012
Reblogged from 365 Days of Marketing: Sometimes we fear the competition, sometimes we hate them and sometimes we may forget they are even there. But one thing is for sure: just as iron sharpens iron, competition forces us to do more, to do more with less, to do more and do it better than before, […]
The Color of You: Color Theory in Brand Identity and Event Planning
Posted by Jennifer's Pure Designs in Marketing, General on May 15, 2012
Guest Post by Jennifer Beatty When you are choosing color for your own unique identity, whether it be for your business, your personal brand/image or for your wedding or special event, you need to be mindful of your choices and select a palette that is an authentic representation of you. It should represent your core […]
Brand ROI: 39 Ways to Put Your Brand to Work
Posted by Elizabeth Kraus in 365 days of marketing, branded products, branding, Marketing, General, promotional products on May 8, 2012
Businesses have all kinds of operating costs. Bookkeeping, taxes, cleaning, payroll and – yes – marketing. But unlike most other costs of doing business, Marketing is just about the only one that produces a direct return on its investment. And not only should it produce a return, but that return should almost always be expected […]
Style, strategy and marketing savvy – December 8 – 2011
Posted by Elizabeth Kraus in Marketing, General on December 8, 2011
Anyone who knows me for long knows that I’m passionate about branding and its importance to marketing success. The same principles that hold true for businesses also apply to people. Whether you’re a business owner, entrepreneur or ‘just an employee,’ and whether or not you ever plan to own your own business, building “brand you” […]
