Archive for category elizabeth kraus
Shout Out to the Land Down Under
Posted by Elizabeth Kraus in 2013 marketing ideas, customer engagement, elizabeth kraus on December 13, 2012
Hi Everyone – I just noticed that about half of today’s blog traffic here at 365 Days of Marketing are readers in Australia – just wanted to say good day to you – I hope to come and visit in person some day to talk marketing! Elizabeth
12 Ways to Cheat at Marketing: The 2013 Small Business Marketing Calendar
Posted by Elizabeth Kraus in 2013 business marketing ideas, 2013 marketing calendar, 2013 marketing ideas, 2013 marketing ideas for small businesses, 2013 small business marketing ideas, 365 days of marketing, content marketing, contests, customer acquisition, customer engagement, elizabeth kraus, free marketing newsletter, marketing ideas for 2013, Marketing, General on October 29, 2012
Announcing the release of “12 Ways to Cheat at Marketing: The 2013 Small Business Marketing Calendar” in print on amazon.com and – for the first time ever – the 2013 small business marketing calendar in digital version on the amazon.com Kindle store. In this 2013 marketing calendar for small business (or any size business!), you’ll […]
The Sidekick or the Superhero
Posted by Elizabeth Kraus in 2012 marketing calendar, branding, elizabeth kraus, employee development, marketing on October 21, 2011
Many pros are looking for the silver bullet – the magic formula – the hocus-pocus – the quick fix – the express train (if you will) to success. Even though it seems like they really want to know what it is, most don’t like the answer when they hear it, because, as Thomas Edison said, […]
Little White Marketing Lie #3: Word of mouth is our best marketing
Posted by Elizabeth Kraus in 2012 marketing calendar, buzz marketing, elizabeth kraus, marketing, viral marketing, word of mouth marketing on October 11, 2011
Little white lies are falsities we tell people (and sometimes tell ourselves) that we believe to be benign, harmless. But there are little white marketing lies we tell all the time that may be hurting our businesses: Little white marketing lie #3: “Word of Mouth is our best marketing.” Unfortunately, for most of the business […]
The little white marketing lie that’s hurting your business
Posted by Elizabeth Kraus in 365 days of marketing, business, customer satisfaction, customer service, elizabeth kraus, little white lies, marketing, marketing lies on September 30, 2011
Little white lies are falsities we tell people (and sometimes tell ourselves) that we believe to be benign, harmless. But there are little white marketing lies we tell all the time that may be hurting our businesses. Little White Marketing Lie #1: “We provide extraordinary (exceptional, excellent, etc.) customer service.” It’s a lie when you […]
Friday’s 5 – Marketing Shorts and Sweets
Posted by Elizabeth Kraus in 365 days of marketing, business, elizabeth kraus, Facebook, google+, marketing, social media on September 23, 2011
Say it isn’t so! If I was whining last week, I’m whimpering this week about needing more day in my days and more days in my week. We’ll see if I can’t sprint through today to catch up, in the meantime I have 5 great links to share with you to put a bright little […]
Friday’s 5 – Marketing Shorts and Sweets
Posted by Elizabeth Kraus in 365 days of marketing, business, customer service, elizabeth kraus, Facebook, inspiration, marketing, social media on September 16, 2011
I’m in denial, and I will thank you to let me live in a space where it cannot possibly be Friday, because I did not get enough done this week. I once commented to a boss that I wished I had 36 hours in each day, so I could get more done. She pointed out […]
It’s Build a Better Image Week!
Posted by Elizabeth Kraus in 365 days of marketing, branding, customer perception, elizabeth kraus, marketing on September 7, 2011
In contrast to self-improvement, which often involves changes we desire to make for ourselves, building a better image is about making improvements in order to change the way we appear to others. In business terms, “branding” includes the activities and changes you make in order to change how your customers and prospects perceive your business. […]
September is Courtesy Month
Posted by Elizabeth Kraus in 365 days of marketing, business, customer service, elizabeth kraus, marketing on September 4, 2011
Think about how many people in your organization have the ability to impact the customer experience; not just in direct provision of services or products, but who simply personally interact with customers, inside or outside of the walls of your business. People who interact personally with your customers and prospects for any reason: casual meetings, […]
Style, strategy and marketing savvy newsletter – August 29
Posted by Elizabeth Kraus in 365 days of marketing, blogging, business, elizabeth kraus, Facebook, marketing, social media on August 29, 2011
Read this issue and get all the links online: CLICK HERE The August 29, 2011 Style, Strategy and Marketing Savvy newsletter contains: Original content – – Strengthen customer relationships with this 45-day rule (beer me!) – Does employee talent outweigh the trouble that trouble-makers bring? – You might just have a job if . . […]
