Archive for category customer satisfaction
The Most Important Thing Unhappy Customers Will Teach You
Posted by Elizabeth Kraus in change management, CRM, customer experience, customer perception, customer satisfaction, employee engagement, employee satisfaction, Job description, marketing ideas, Marketing, General on October 12, 2012
“Your most unhappy customers are your greatest source of learning.” Bill Gates There are no perfect companies, because there are no perfect people. Let’s face it, despite our best intentions we all have bad days. Moments of inattention or fatigue or distraction when mistakes are made. If your business has employees, you have this x […]
Loose Bumpers, Branding and Business Momentum
Posted by Elizabeth Kraus in branding, CRM, customer experience, customer perception, customer satisfaction, employee culture, leadership on July 11, 2012
And as I popped my camera out to take a photo of this mini-van while on vacation, driving from St. Charles, Illinois to Fond du Lac, Wisconsin, my husband and kids rolled their eyes when I told them it was going on my marketing blog. Undeterred, while winding through the mostly rural countryside, from small […]
Microwave Popcorn and Word of Mouth Marketing
Posted by Elizabeth Kraus in buzz marketing, customer satisfaction, small business marketing, viral marketing, word of mouth marketing on June 14, 2012
It used to be that the bigger your business was, the more advantages you had, because all of the so-called advantages to be had – like paid advertising – cost real money. But things have changed. Consumers, senses bombarded and saturated with paid advertising, are now skeptical, savvy and wary of anything that sounds like […]
Why 70% of Your (Former) Customers Disagree
Posted by Elizabeth Kraus in customer engagement, customer experience, customer loyalty, customer relationship management, customer satisfaction, word of mouth marketing on June 12, 2012
When it comes to customer retention and loyalty, few businesses ever enjoyed the reality of “lifelong” customers, although many business owners dream of just that. And now that competition for consumer spending is tougher than ever, many business owners are finally taking a look at the reasons customers stopped patronizing their businesses with a nod […]
4 Ways to Get Buzz-Building Brand Advocates
Posted by Elizabeth Kraus in buzz marketing, customer satisfaction, customer service, word of mouth marketing on June 5, 2012
A brand advocate isn’t just a satisfied customer, it’s a satisfied customer who is talking about your products or services, or your business itself, in such a way that prospective customers turn into actual customers as a result of buzz and word of mouth marketing. In fact, brand advocates can be so persuasive that they […]
4 Divine Secrets for Happier Customers and Employees
Posted by Elizabeth Kraus in customer engagement, customer satisfaction, employee culture, mission statement, strategic planning on March 26, 2012
Driving my girls to school this morning I heard a snippet on the news about a Gallup-Healthways survey of more than 300,000 people which revealed that regular church goers are happier each and every day compared to irregular church attendees or non-church goers. As if that weren’t interesting enough, the report also said that for […]
The Little Things that Cost Your Business, Big Time
Posted by Elizabeth Kraus in business, customer engagement, customer satisfaction, customer service, employee culture, marketing, small business on December 12, 2011
I love football. I’ve been an avid fan since I was young, mostly of college ball, but now that I’m married to a bona fide ‘cheese head’ – a native of Fond du Lac, Wisconsin – I’m watching a lot of pro ball too. During one of the games I watched today, a team (thankfully […]
Little White Marketing Lie #5: We’re Just One Great Idea Away from Success
Posted by Elizabeth Kraus in 2012 marketing calendar, customer experience, customer satisfaction, customer service, leadership, marketing on October 18, 2011
Little white lies are falsities we tell people (and sometimes tell ourselves) that we believe to be benign, harmless. But there are little white marketing lies we tell all the time that may be hurting our businesses: Little White Marketing Lie #5: We’re just one great idea away from overnight success. Most of the time, […]
Little White Marketing Lie #4: Our Customers Love Us
Posted by Elizabeth Kraus in 2012 marketing calendar, customer perception, customer satisfaction, customer service, marketing on October 13, 2011
Little white lies are falsities we tell people (and sometimes tell ourselves) that we believe to be benign, harmless. But there are little white marketing lies we tell all the time that may be hurting our businesses: Little white marketing lie #4: “Our customers love us.” Don’t fall for this one, it’s especially dangerous. When […]
Little White Marketing Lie #2: Our Employees Set Us Apart
Posted by Elizabeth Kraus in 2012 marketing calendar, customer satisfaction, customer service, employee culture, leadership, marketing on October 6, 2011
Little white lies are falsities we tell people (and sometimes tell ourselves) that we believe to be benign, harmless. But there are little white marketing lies we tell all the time that may be hurting our businesses: Little white marketing lie #2: “Our employees set us apart.” That – as they say – is a […]
