Archive for category customer relationship management
Why 70% of Your (Former) Customers Disagree
Posted by Elizabeth Kraus in customer engagement, customer experience, customer loyalty, customer relationship management, customer satisfaction, word of mouth marketing on June 12, 2012
When it comes to customer retention and loyalty, few businesses ever enjoyed the reality of “lifelong” customers, although many business owners dream of just that. And now that competition for consumer spending is tougher than ever, many business owners are finally taking a look at the reasons customers stopped patronizing their businesses with a nod […]
A Marketing Idea from Starbucks That Is Simply "Grande"
Posted by Elizabeth Kraus in customer relationship management, marketing ideas, marketing ideas for independent professionals on March 14, 2012
Without apology, I freely admit to a serious coffee addiction. Every morning I start my day with one or two venti non-fat lattes, this week alternating between Pumpkin Spice and Caramel Macchiato. While I would go broke if I did not have my own espresso machine at home, I still manage to pop in to […]
Announcing the release of: Little White Marketing Lies
Posted by Elizabeth Kraus in customer engagement, customer loyalty, customer relationship management, employee engagement, employee relations, marketing plan, marketing strategy, small business marketing on February 23, 2012
Announcing the release of Little White Marketing Lies by Elizabeth Kraus Have you fallen for any of these little white marketing lies? The Little White Marketing Lies table of contents: we provide exceptional customer service our employees set us apart word of mouth is our best marketing our customers love us success is just one […]
Are You Using The Paper Cutter Approach to Marketing?
Posted by Elizabeth Kraus in business, customer relationship management, marketing ideas for small business, small business marketing, target market on February 18, 2012
Ah, the paper cutter—that oh-so-useful tool with its machete-like blade that sits way up on that shelf in the copy room. We actually like it when we have a chance to use it. It’s kind of therapeutic, even fun. We get to figure out how to line things up perfectly to get the cut exactly […]
