Archive for category customer loyalty
Are You Trying to Cut Hair Without Scissors?
Posted by Elizabeth Kraus in 2013 marketing ideas, content marketing, customer acquisition, customer engagement, customer life cycle, customer loyalty on March 1, 2013
Are You Trying to Cut Hair Without Scissors? Sooner or later, we all have to cut hair for one reason or another. When I was about 7 years old, I picked up a pair of scissors and trimmed my 2 year old sister’s bangs. It was… bad. And since then I’ve left it to the […]
Why 70% of Your (Former) Customers Disagree
Posted by Elizabeth Kraus in customer engagement, customer experience, customer loyalty, customer relationship management, customer satisfaction, word of mouth marketing on June 12, 2012
When it comes to customer retention and loyalty, few businesses ever enjoyed the reality of “lifelong” customers, although many business owners dream of just that. And now that competition for consumer spending is tougher than ever, many business owners are finally taking a look at the reasons customers stopped patronizing their businesses with a nod […]
Why Your Customers Aren’t Impressed
Posted by Elizabeth Kraus in customer engagement, customer experience, customer loyalty on June 6, 2012
Most businesses are born out of a sincere desire to better the lives of the actual people who will comprise its customers; the problem is, though, that the same level of concern that goes into selection of products or services is not carried into the planning process when it comes to the delivery method (how […]
Use the Latest and Greatest Marketing to Engage Your Customers
Posted by Elizabeth Kraus in content marketing, customer engagement, customer loyalty, employee engagement, engagement on May 3, 2012
Elizabeth Kraus – http://www.12monthsofmarketing.net Are you taking advantage of latest and greatest marketing? It might be one of the most valuable and yet most often overlooked marketing activities you can take advantage of at little or no cost in order to engage your prospects, clients, employees and other stakeholders in big ways. Best of all, […]
The Tie Between Customer Loyalty and First Impressions
Posted by Elizabeth Kraus in customer experience, customer life cycle, customer loyalty on April 24, 2012
Mere seconds – as few as 10, or 20 and certainly no more than about 60. 60 precious seconds for your business to establish a first impression with a new customer or prospect. And the same 60 seconds could be the tipping point for the whole customer life cycle and can make or break the […]
Announcing the release of: Little White Marketing Lies
Posted by Elizabeth Kraus in customer engagement, customer loyalty, customer relationship management, employee engagement, employee relations, marketing plan, marketing strategy, small business marketing on February 23, 2012
Announcing the release of Little White Marketing Lies by Elizabeth Kraus Have you fallen for any of these little white marketing lies? The Little White Marketing Lies table of contents: we provide exceptional customer service our employees set us apart word of mouth is our best marketing our customers love us success is just one […]
Bring on the Drama! Why You Need Emotion in the Workplace
Posted by Elizabeth Kraus in customer engagement, customer loyalty, customer service, employee relations, small business marketing on February 22, 2012
How many times have you heard that emotion has no place in the workplace? I pondered that, thinking about how often we believe that every problem can be solved if we can only apply enough logic and keep our emotions out of the equation. I realized that it just is not true. In fact, in […]
