Archive for category customer experience
What’s So Special About You? Finding Your USP
Posted by Elizabeth Kraus in 2013 marketing ideas, branding, customer experience, customer perception on February 25, 2013
Do You Know What Sets Your Business Apart from the Competition? Most Americans could probably tell me the make, model and year of the car they last purchased without having to think about it very hard, but I’ll bet only a few could tell me who built the house they live in. Why is it […]
The 13th Way to Cheat at Marketing: Don’t Make People Wait!
Posted by Elizabeth Kraus in 2013 marketing calendar, 2013 marketing ideas, buzz marketing, customer experience, engagement on February 14, 2013
One of the fastest ways you can undermine your customer promises or claim that your customers are your #1 priority is to MAKE ME WAIT. A point driven home to me last weekend, when I took my daughter to the optometrist for a routine checkup, booked a whole year in advance. The office had a […]
Are You Bringing Value to the Hour?
Today on Facebook I came across this Jim Rohn quote originally shared on the page of Passion Squared – a great business page to follow if you want a steady stream of encouragement and inspiration in your social media news feed. You don’t get paid for the hour. You get paid for the value you […]
The Most Important Thing Unhappy Customers Will Teach You
Posted by Elizabeth Kraus in change management, CRM, customer experience, customer perception, customer satisfaction, employee engagement, employee satisfaction, Job description, marketing ideas, Marketing, General on October 12, 2012
“Your most unhappy customers are your greatest source of learning.” Bill Gates There are no perfect companies, because there are no perfect people. Let’s face it, despite our best intentions we all have bad days. Moments of inattention or fatigue or distraction when mistakes are made. If your business has employees, you have this x […]
Top 10 Reasons the Competition is Beating You at Your Own Game
Posted by Elizabeth Kraus in 365 days of marketing, branding, buzz marketing, communications, customer experience, Inbound marketing, marketing ideas for small business, marketing strategy on July 29, 2012
When a competitor is running circles around you it’s not always obvious as to why. And if you are busy running your business or maybe even beating your brains out trying to educate consumers about why they’re choosing wrong (when they favor said competitors) you might not have stopped to figure out exactly why they […]
How to Make Your Employees Care About Your Business
Posted by Elizabeth Kraus in customer experience, employee culture, employee development, employee engagement, employee satisfaction, engagement on July 13, 2012
Few business owners knowingly hire people who really don’t give a damn about the type of work they’ll be doing or the type of business they will be working for. In fact, most new employee/employer relationships enjoy what is commonly termed a “honeymoon” period at the outset, where each enthusiastically enjoys getting to know the […]
Loose Bumpers, Branding and Business Momentum
Posted by Elizabeth Kraus in branding, CRM, customer experience, customer perception, customer satisfaction, employee culture, leadership on July 11, 2012
And as I popped my camera out to take a photo of this mini-van while on vacation, driving from St. Charles, Illinois to Fond du Lac, Wisconsin, my husband and kids rolled their eyes when I told them it was going on my marketing blog. Undeterred, while winding through the mostly rural countryside, from small […]
Why 70% of Your (Former) Customers Disagree
Posted by Elizabeth Kraus in customer engagement, customer experience, customer loyalty, customer relationship management, customer satisfaction, word of mouth marketing on June 12, 2012
When it comes to customer retention and loyalty, few businesses ever enjoyed the reality of “lifelong” customers, although many business owners dream of just that. And now that competition for consumer spending is tougher than ever, many business owners are finally taking a look at the reasons customers stopped patronizing their businesses with a nod […]
Why Your Customers Aren’t Impressed
Posted by Elizabeth Kraus in customer engagement, customer experience, customer loyalty on June 6, 2012
Most businesses are born out of a sincere desire to better the lives of the actual people who will comprise its customers; the problem is, though, that the same level of concern that goes into selection of products or services is not carried into the planning process when it comes to the delivery method (how […]
The Tie Between Customer Loyalty and First Impressions
Posted by Elizabeth Kraus in customer experience, customer life cycle, customer loyalty on April 24, 2012
Mere seconds – as few as 10, or 20 and certainly no more than about 60. 60 precious seconds for your business to establish a first impression with a new customer or prospect. And the same 60 seconds could be the tipping point for the whole customer life cycle and can make or break the […]
