Archive for category CRM
The Most Important Thing Unhappy Customers Will Teach You
Posted by Elizabeth Kraus in change management, CRM, customer experience, customer perception, customer satisfaction, employee engagement, employee satisfaction, Job description, marketing ideas, Marketing, General on October 12, 2012
“Your most unhappy customers are your greatest source of learning.” Bill Gates There are no perfect companies, because there are no perfect people. Let’s face it, despite our best intentions we all have bad days. Moments of inattention or fatigue or distraction when mistakes are made. If your business has employees, you have this x […]
Loose Bumpers, Branding and Business Momentum
Posted by Elizabeth Kraus in branding, CRM, customer experience, customer perception, customer satisfaction, employee culture, leadership on July 11, 2012
And as I popped my camera out to take a photo of this mini-van while on vacation, driving from St. Charles, Illinois to Fond du Lac, Wisconsin, my husband and kids rolled their eyes when I told them it was going on my marketing blog. Undeterred, while winding through the mostly rural countryside, from small […]
To Succeed in 2012, Get Engaged: #7 in the Top 10 Small Business Marketing Ideas for 2012
Posted by Elizabeth Kraus in 2012 marketing ideas, CRM, customer acquisition, customer engagement, customer experience, customer life cycle, small business on January 4, 2012
#7 in my top 10 marketing ideas for small business in 2012 is this: To succeed in 2012, you’re going to have to get engaged. And as in any good love story, unless you’re part of an arranged marriage, you’ll never get engaged if you don’t ever meet so you need to ‘be’ where your […]
