Are You Trying to Cut Hair Without Scissors?

Are You Trying to Cut Hair Without Scissors? Sooner or later, we all have to cut hair for one reason or another.  When I was about 7 years old, I picked up a pair of scissors and trimmed my 2 year old sister’s bangs. It was… bad.  And since then I’ve left it to the […]

Tipping Points and Starting Points in Small Business Marketing

Tipping Points and Starting Points in Small Business Marketing Most probably recall the book titled, The Tipping Point, by Malcolm Gladwell which talks about magic moments when ideas, trends, or social behaviors cross a threshold; “tipping” and spreading like wildfire through society, the economy, politics and other environs.  But none of those tipping point moments […]

What to do when your Marketing Comes to a Grinding Halt

Even when you love marketing, if you’re a single shingle, small business owner or a business with no bench players when it comes to small business marketing, sooner or later, your marketing may come to a grinding halt.  This could happen because there’s a squeakier wheel, business emergency, personal emergency or illness, or – heck […]

Shopping Turn Ons: Getting Your Customers Into the Mood

Maybe you should think of your marketing less in terms of ads and promotions and more in terms of seduction. Shopping foreplay, if you will. Getting customers into the mood should be the primary goal of your marketing.  The headlines and content you write and the images you choose to portray life style and product […]

Every Day Marketing for Marketing Your Business Every Day

A few years ago, when researching to write my first ever marketing calendar I realized that for every day of the year there is some kind of marketing topic, or, more accurately, there’s a topic that you can turn into another excuse for marketing for your business. When you practice every day marketing, you will  […]

12 Ways to Cheat at Marketing: The 2013 Small Business Marketing Calendar

Announcing the release of “12 Ways to Cheat at Marketing: The 2013 Small Business Marketing Calendar” in print on amazon.com and – for the first time ever – the 2013 small business marketing calendar in  digital version on the amazon.com Kindle store. In this 2013 marketing calendar for small business (or any size business!), you’ll […]

3 Ways to Cheat at Marketing

Let’s face it, we don’t always have time to open up the marketing textbook and do things by the book. Sometimes we need the marketing cliff notes, the shortcuts to marketing results that can give us an edge over competitors and give us more time to work in other areas. Sometimes we just need to […]

3 Very Bad Business B Words

Earlier this week I read an article called “First, Do No Harm,” a rant by a business author who pointed out several negative experiences she’d had recently – experiences which should never have occurred in a business that wanted customers to come back, refer friends and family or purchase additional products or services from them […]

Create 2nd Half of the Year Resolutions to Finish Strong

Do you like do-overs?  July 1st was Second Half of the Year Day and a reminder that it’s not too late to fulfill or recommit yourself to your 2012 New Year Resolutions, nor is it too late to set new resolutions to help you finish 2012 strong. First, how are you measuring up against the […]

10 Ways to Get Shared on Social Media

A lot of businesses are on social networks like Facebook, Twitter, LinkedIn, Pinterest and Google+, but many of those same businesses aren’t sure how to leverage their influence on social networks to build business.  Many times their efforts are hit and miss—more random than strategic—as they try to find “silver bullet” topics to generate more […]