Archive for category change management
The Secret to Getting More Customers in 2013
Posted by Elizabeth Kraus in 2013 business marketing ideas, 2013 marketing calendar, 2013 marketing ideas, 2013 marketing ideas for small businesses, 2013 small business marketing ideas, change management, customer acquisition, customer engagement, employee culture, employee satisfaction, long range plan, marketing calendar, marketing ideas for 2013 on December 9, 2012
The Secret to Getting More Customers (Or Anything Else You Want in Business) If I told you there were an easy formula to follow to get more customers, would you follow it? I feel like the secret I’m going to share isn’t really a secret at all; and yet, it must be, because a lot […]
If You Get a Chance, Don’t Be Yourself, Be Batman
Authenticity, the marketing buzzword from the last decade and the piece of advice given universally to owners of small businesses or large alike and to marketing professionals. The basic message being, don’t lie about who you are, be authentic. I have no way of proving this, but I believe that the authenticity movement in business […]
3 Reasons Your Marketing Might Have Multiple Personality Disorder
Posted by Elizabeth Kraus in 2013 business marketing ideas, 2013 marketing calendar, branding, change management, employee engagement, Marketing, General, mission and vision on October 18, 2012
When portrayed in the movies and on TV, individuals with multiple personalities aren’t always aware that their alter egos are gaining control of their person and getting them into one form of trouble or another. They often end up bewildered as to why they’re experience negative results and upsetting people. They don’t understand why some […]
The Most Important Thing Unhappy Customers Will Teach You
Posted by Elizabeth Kraus in change management, CRM, customer experience, customer perception, customer satisfaction, employee engagement, employee satisfaction, Job description, marketing ideas, Marketing, General on October 12, 2012
“Your most unhappy customers are your greatest source of learning.” Bill Gates There are no perfect companies, because there are no perfect people. Let’s face it, despite our best intentions we all have bad days. Moments of inattention or fatigue or distraction when mistakes are made. If your business has employees, you have this x […]
7 Leadership Takeaways from A Management Coup on NBCs ‘The Office’
Posted by Elizabeth Kraus in change management, employee culture, employee development, employee incentives, employee relations, leadership on March 17, 2012
Most of the executives in NBC’s comedy, The Office, exemplify the kind of leadership you should absolutely avoid. This fictitious sales-centric company has more than its share of exaggerated dysfunction in any given episode; nevertheless, every once in a while, one of these over-the-top personalities does something to be funny that deserves serious analysis. The […]
Trick or Treat – but Don’t Scare – Your Customers
Posted by Elizabeth Kraus in 2012 marketing calendar, branding, change management, customer satisfaction, customer service, marketing on October 6, 2011
Last week when Facebook made some pretty significant changes to how its users pages appeared and functioned, it resulted in a deluge of user whines, groans and complaints played out not only in status feeds but in articles and blogs across the internet. That – and the pumpkin on my mantel – served as the […]
