Archive for category business
What to do when your Marketing Comes to a Grinding Halt
Posted by Elizabeth Kraus in 2013 business marketing ideas, 2013 marketing calendar, 2013 marketing ideas, 2013 marketing ideas for small businesses, business, content marketing, small business marketing on February 2, 2013
Even when you love marketing, if you’re a single shingle, small business owner or a business with no bench players when it comes to small business marketing, sooner or later, your marketing may come to a grinding halt. This could happen because there’s a squeakier wheel, business emergency, personal emergency or illness, or – heck […]
Are You Using The Paper Cutter Approach to Marketing?
Posted by Elizabeth Kraus in business, customer relationship management, marketing ideas for small business, small business marketing, target market on February 18, 2012
Ah, the paper cutter—that oh-so-useful tool with its machete-like blade that sits way up on that shelf in the copy room. We actually like it when we have a chance to use it. It’s kind of therapeutic, even fun. We get to figure out how to line things up perfectly to get the cut exactly […]
What Valentine’s Day Can Teach You About Branding Your Business
Posted by Elizabeth Kraus in branding, business, marketing, small business, valentines day on February 14, 2012
This is one of my favorite quotes, not just because it’s beautiful, but because I truly understand it. Not only am I lucky enough to be married to someone who brought meaning back to this word, but I’m also a parent, and when one becomes a parent, the word “love” is once again defined in […]
The Little Things that Cost Your Business, Big Time
Posted by Elizabeth Kraus in business, customer engagement, customer satisfaction, customer service, employee culture, marketing, small business on December 12, 2011
I love football. I’ve been an avid fan since I was young, mostly of college ball, but now that I’m married to a bona fide ‘cheese head’ – a native of Fond du Lac, Wisconsin – I’m watching a lot of pro ball too. During one of the games I watched today, a team (thankfully […]
Friday’s 5 – Marketing Shorts and Sweets
Posted by Elizabeth Kraus in business, Facebook, marketing, merchandising on November 18, 2011
I don’t know what happened, I just realized that I didn’t put up a Friday’s 5 last week — and that’s crazy because for whatever reason, there are a lot of good marketing tidbits to share right now! This isn’t really marketing but it made me laugh: But these are marketing, enjoy! [READ] Facebook inspired […]
The little white marketing lie that’s hurting your business
Posted by Elizabeth Kraus in 365 days of marketing, business, customer satisfaction, customer service, elizabeth kraus, little white lies, marketing, marketing lies on September 30, 2011
Little white lies are falsities we tell people (and sometimes tell ourselves) that we believe to be benign, harmless. But there are little white marketing lies we tell all the time that may be hurting our businesses. Little White Marketing Lie #1: “We provide extraordinary (exceptional, excellent, etc.) customer service.” It’s a lie when you […]
Friday’s 5 – Marketing Shorts and Sweets
Posted by Elizabeth Kraus in 365 days of marketing, business, leadership, marketing on September 30, 2011
Last night I went to a Keith Urban concert in Seattle with my mom. To say that she’s one of Keith’s biggest fans is to understate. I don’t even like most country music but now after my 3rd Keith Urban concert in 4 years it’s clear that he has some amazing gifts — not the […]
Basics: Build Your Electronic Marketing Toolbox
Posted by Elizabeth Kraus in blogging, business, communications, email marketing, Facebook, linkedin, marketing, social media, Twitter on September 23, 2011
Long gone are the days when your marketing could be confined to the occasional postcard, flyer and yellow pages listing. It’s never been easier to get your marketing messages out into the public sphere; but for the same reason, it’s never been more difficult to get your messages noticed. You can’t afford to believe that […]
Friday’s 5 – Marketing Shorts and Sweets
Posted by Elizabeth Kraus in 365 days of marketing, business, elizabeth kraus, Facebook, google+, marketing, social media on September 23, 2011
Say it isn’t so! If I was whining last week, I’m whimpering this week about needing more day in my days and more days in my week. We’ll see if I can’t sprint through today to catch up, in the meantime I have 5 great links to share with you to put a bright little […]
Friday’s 5 – Marketing Shorts and Sweets
Posted by Elizabeth Kraus in 365 days of marketing, business, customer service, elizabeth kraus, Facebook, inspiration, marketing, social media on September 16, 2011
I’m in denial, and I will thank you to let me live in a space where it cannot possibly be Friday, because I did not get enough done this week. I once commented to a boss that I wished I had 36 hours in each day, so I could get more done. She pointed out […]
