Archive for category 2012 marketing plan
Be a Marketing Streaker: 3 More Ways to Cheat at Marketing
Posted by Elizabeth Kraus in 2012 marketing calendar, 2012 marketing ideas, 2012 marketing plan, 2013 business marketing ideas, 2013 marketing calendar, 2013 marketing ideas, 2013 marketing ideas for small businesses, 2013 small business marketing ideas, 365 days of marketing, branded products, communications on October 16, 2012
In my last blog post, 3 Ways to Cheat at Marketing, I pointed out that many small business owners and working professionals who are not necessarily marketing enthusiasts are, nevertheless, in roles that require that they complete marketing tactics. While many of these same individuals aren’t interested, necessarily, in cracking open a 3” textbook on […]
Create 2nd Half of the Year Resolutions to Finish Strong
Posted by Elizabeth Kraus in 2012 marketing calendar, 2012 marketing ideas, 2012 marketing plan, content marketing, customer engagement, holiday sales, strategic planning on July 9, 2012
Do you like do-overs? July 1st was Second Half of the Year Day and a reminder that it’s not too late to fulfill or recommit yourself to your 2012 New Year Resolutions, nor is it too late to set new resolutions to help you finish 2012 strong. First, how are you measuring up against the […]
Marketing Savvy | March 12.2012 | Marketing Strategies to Boost Your Bottom Line
Posted by Elizabeth Kraus in 2012 marketing plan, marketing, marketing ideas, marketing strategy, small business on March 12, 2012
Today’s marketing savvy newsletter with marketing strategies to boost your bottom line and help you gain a competitive edge can be viewed here. Introducing yourself (and your business) for impact—so that other people remember who you are and what you do— requires some serious editing and practice. 99% of you are losing the attention of […]
14 Characteristics of Great Teams for Small Business Success
Posted by Elizabeth Kraus in 2012 marketing ideas, 2012 marketing plan, employee culture, employee development, small business, strategic planning on January 23, 2012
14 Characteristics of Great Teams: Part 1 of 2 If you read my recent post titled, “Playing to Win” then you know that I’m an avid football fan. And while my favorite team was knocked out of the playoffs, I’m still watching the remaining games with great interest, including the two divisional championship games that […]
Play to Win: #6 in my Top 10 Small Business Marketing Musts for 2012
Posted by Elizabeth Kraus in 2012 marketing calendar, 2012 marketing plan, customer experience, Facebook, small business, social media, Twitter on December 29, 2011
If you watch a lot of football (like I do), it’s not uncommon to watch your favorite team gain an edge over their opponent and get a small lead. Then, with a few minutes left on the clock, for reasons I will never understand, they abandon the strategy which helped them get the lead (which […]
#3 in my Top 10 Small Business Marketing Ideas for 2012: Stick Around
Posted by Elizabeth Kraus in 2012 marketing calendar, 2012 marketing plan, small business, small business marketing on December 21, 2011
So far in my Top 10 Small Business Marketing Ideas for 2012 are: 1. Process – not practice – makes perfect [ click here ]and 2. Commit to Continuous Improvement (and no ‘sacred cows’) [ click here ] So what made the 3rd spot in my list? Stick Around. What I mean is this: Persistence […]
#2: Top 10 Small Business Marketing Musts for 2012 – Continuous Improvement (and no ‘sacred cows’)
Posted by Elizabeth Kraus in 2012 marketing calendar, 2012 marketing plan, marketing ideas on December 20, 2011
The second in my Top 10 Small Business Marketing Ideas for 2012 is 2. Continuous Improvement (and no “sacred cows”) One of the first business books I read after college was Sacred Cows Make the Best Burgers (Kriegel & Brandt). I still rank this among the best books for business owners and managers. Why? […]
Feeling marooned, without a compass? Here’s your 2012 marketing map!
Posted by Elizabeth Kraus in 2012 marketing calendar, 2012 marketing plan, marketing plan on November 27, 2011
It often happens that I’m invited to meet up with a friend or business colleague for coffee or lunch at a restaurant I haven’t been before. In order to make sure that I arrive on time and with as little stress as possible, I usually go online for a map and directions. As a backup, […]
