Archive for category 2012 marketing calendar
Top 10 Things To Do With Your Extra Hour (When Daylight Savings Time Ends)
It’s not that often that you get the gift of time; but once a year in most US states that’s exactly what happens. Daylight savings time ends at 2:00 AM on Sunday, November 4th, but most Americans will turn their clocks back one hour before going to bed on Saturday night. Assuming you don’t want […]
Be a Marketing Streaker: 3 More Ways to Cheat at Marketing
Posted by Elizabeth Kraus in 2012 marketing calendar, 2012 marketing ideas, 2012 marketing plan, 2013 business marketing ideas, 2013 marketing calendar, 2013 marketing ideas, 2013 marketing ideas for small businesses, 2013 small business marketing ideas, 365 days of marketing, branded products, communications on October 16, 2012
In my last blog post, 3 Ways to Cheat at Marketing, I pointed out that many small business owners and working professionals who are not necessarily marketing enthusiasts are, nevertheless, in roles that require that they complete marketing tactics. While many of these same individuals aren’t interested, necessarily, in cracking open a 3” textbook on […]
Create 2nd Half of the Year Resolutions to Finish Strong
Posted by Elizabeth Kraus in 2012 marketing calendar, 2012 marketing ideas, 2012 marketing plan, content marketing, customer engagement, holiday sales, strategic planning on July 9, 2012
Do you like do-overs? July 1st was Second Half of the Year Day and a reminder that it’s not too late to fulfill or recommit yourself to your 2012 New Year Resolutions, nor is it too late to set new resolutions to help you finish 2012 strong. First, how are you measuring up against the […]
10 Things To Post About On Your Business Blog This Summer
Posted by Elizabeth Kraus in 2012 marketing calendar, 2012 marketing ideas, blogging, content marketing, customer engagement, customer perception, Inbound marketing on June 21, 2012
Whether you are just launching a blog – because, after all, businesses that blog enjoy 55% more web traffic and a staggering 97% more inbound links – or you have had a blog for a while, sooner or later, you are going to be looking for topics to blog about in order to keep your […]
10 Reasons You Need an Email Newsletter
Posted by Elizabeth Kraus in 2012 marketing calendar, branding, communications, content marketing, email marketing, internet marketing on April 13, 2012
Last week someone sent me an invitation to connect on LinkedIn. I “okayed” the request, and the next day, I had an email from this same person in my inbox, asking me to share all of my business needs with him. No relationship building, no trust, no foundation or even context for the conversation. It […]
Is Pinterest Right for Your Business, or Should You ‘Put a Pin’ in It?
Posted by Elizabeth Kraus in 2012 marketing calendar, pinterest, small business marketing, social media on January 16, 2012
The phase, “let’s put a pin in this” means that something may be a good idea or suggestion, but that you are going to pin it to a bulletin board (really or symbolically) for further study. But since early adopters generally get the most ROI from being among the first to really understand and utilize […]
Play to Win: #6 in my Top 10 Small Business Marketing Musts for 2012
Posted by Elizabeth Kraus in 2012 marketing calendar, 2012 marketing plan, customer experience, Facebook, small business, social media, Twitter on December 29, 2011
If you watch a lot of football (like I do), it’s not uncommon to watch your favorite team gain an edge over their opponent and get a small lead. Then, with a few minutes left on the clock, for reasons I will never understand, they abandon the strategy which helped them get the lead (which […]
#3 in my Top 10 Small Business Marketing Ideas for 2012: Stick Around
Posted by Elizabeth Kraus in 2012 marketing calendar, 2012 marketing plan, small business, small business marketing on December 21, 2011
So far in my Top 10 Small Business Marketing Ideas for 2012 are: 1. Process – not practice – makes perfect [ click here ]and 2. Commit to Continuous Improvement (and no ‘sacred cows’) [ click here ] So what made the 3rd spot in my list? Stick Around. What I mean is this: Persistence […]
#2: Top 10 Small Business Marketing Musts for 2012 – Continuous Improvement (and no ‘sacred cows’)
Posted by Elizabeth Kraus in 2012 marketing calendar, 2012 marketing plan, marketing ideas on December 20, 2011
The second in my Top 10 Small Business Marketing Ideas for 2012 is 2. Continuous Improvement (and no “sacred cows”) One of the first business books I read after college was Sacred Cows Make the Best Burgers (Kriegel & Brandt). I still rank this among the best books for business owners and managers. Why? […]
Top 10 2012 Marketing Ideas for Small Business Success
Posted by Elizabeth Kraus in 2012 marketing calendar, marketing plan, small business, small business marketing on December 18, 2011
No matter what your business specialty, at the end of each year you’ll always find a smattering of articles touting predictions for the coming year. With few exceptions, most of the 2012 marketing predictions and 2012 small business trend related articles I’ve come across this year have been little more than noting that trends already […]
