There are lots of resources available for those who want to gain an in-depth knowledge of traditional marketing, branding, communications, social media marketing, viral and word-of-mouth marketing, holding events and the like; but there are few resources that marry creative, practical ideas and content to the ‘how-to’ of ‘what to do’ every day when it comes to marketing.
That’s where 365 Days of Marketing comes in.
The marketing ideas and inspiration in 365 Days of Marketing can be used by anyone to get followers, stimulate referrals and build business. Beyond that, it will put “marketing” into a new light for non-marketing professionals.
365 Days of Marketing has one or more topics for every month, week and (literally) every day of the year, along with multiple marketing ideas for each, to help you execute marketing tactics to deepen your relationships with existing clients, develop customer loyalty, stimulate referrals, enhance employee engagement, increase brand awareness and extend your influence in the community using traditional marketing methods alongside social media, email marketing, blogging and other content and inbound marketing tactics.
365 Days of Marketing will give you everyday-sized, practical ‘nutritious helpings’ of marketing concepts–you’ll see how marketing actually fuels nearly every aspect of your business. Marketing doesn’t have to be your passion. If you are passionate about your customers, your employees and your business, utilizing 365 Days of Marketing will help you build a bigger role for your business in the lives of your clients, develop customer loyalty and employee engagement, stimulate referrals, increase brand awareness and the influence you have in your community using traditional, social media, community and event-based marketing.
about the author:
Elizabeth Kraus is the owner of Be InPulse branding, marketing and design, and the author of marketing publications for small business including: 365 Days of Marketing, the 2012 Small Business Marketing Calendar and Little White Marketing Lies.
She also writes on the topic of salon and spa marketing, having published multiple salon and spa marketing calendars and the book, Make Over Your Marketing: 12 Months of Marketing for Salon and Spa. For more information visit www.12monthsofmarketing.com.
- To Succeed in 2012, Get Engaged: #7 in the Top 10 Small Business Marketing Ideas for 2012 (business2community.com)