Archive for July, 2012
Top 10 Reasons the Competition is Beating You at Your Own Game
Posted by Elizabeth Kraus in 365 days of marketing, branding, buzz marketing, communications, customer experience, Inbound marketing, marketing ideas for small business, marketing strategy on July 29, 2012
When a competitor is running circles around you it’s not always obvious as to why. And if you are busy running your business or maybe even beating your brains out trying to educate consumers about why they’re choosing wrong (when they favor said competitors) you might not have stopped to figure out exactly why they […]
3 Very Bad Business B Words
Posted by Elizabeth Kraus in blogging, content marketing, customer perception, employee relations, marketing, marketing strategy on July 21, 2012
Earlier this week I read an article called “First, Do No Harm,” a rant by a business author who pointed out several negative experiences she’d had recently – experiences which should never have occurred in a business that wanted customers to come back, refer friends and family or purchase additional products or services from them […]
How to Make Your Employees Care About Your Business
Posted by Elizabeth Kraus in customer experience, employee culture, employee development, employee engagement, employee satisfaction, engagement on July 13, 2012
Few business owners knowingly hire people who really don’t give a damn about the type of work they’ll be doing or the type of business they will be working for. In fact, most new employee/employer relationships enjoy what is commonly termed a “honeymoon” period at the outset, where each enthusiastically enjoys getting to know the […]
Loose Bumpers, Branding and Business Momentum
Posted by Elizabeth Kraus in branding, CRM, customer experience, customer perception, customer satisfaction, employee culture, leadership on July 11, 2012
And as I popped my camera out to take a photo of this mini-van while on vacation, driving from St. Charles, Illinois to Fond du Lac, Wisconsin, my husband and kids rolled their eyes when I told them it was going on my marketing blog. Undeterred, while winding through the mostly rural countryside, from small […]
Create 2nd Half of the Year Resolutions to Finish Strong
Posted by Elizabeth Kraus in 2012 marketing calendar, 2012 marketing ideas, 2012 marketing plan, content marketing, customer engagement, holiday sales, strategic planning on July 9, 2012
Do you like do-overs? July 1st was Second Half of the Year Day and a reminder that it’s not too late to fulfill or recommit yourself to your 2012 New Year Resolutions, nor is it too late to set new resolutions to help you finish 2012 strong. First, how are you measuring up against the […]
