Archive for April, 2012
The Tie Between Customer Loyalty and First Impressions
Posted by Elizabeth Kraus in customer experience, customer life cycle, customer loyalty on April 24, 2012
Mere seconds – as few as 10, or 20 and certainly no more than about 60. 60 precious seconds for your business to establish a first impression with a new customer or prospect. And the same 60 seconds could be the tipping point for the whole customer life cycle and can make or break the […]
Leadership on a Leash
Posted by Elizabeth Kraus in employee culture, employee development, employee relations, employee satisfaction, Job satisfaction, leadership on April 22, 2012
The weather in the Pacific Northwest having finally cooperated, relenting from a pattern of gray cold drizzle to a more moderate and at least semi-sunny schedule of days enabled me to get out of the house and into the neighborhood to walk my dog several times this week. This is a dog that’s new to […]
The Ultimate Secret for Business Blogging Success
Posted by Elizabeth Kraus in content marketing on April 17, 2012
Part 1 of 2: 10 Ways You Should Be Using Your Blog to Build Business (But Probably Aren’t) While modern blogs have evolved into a fairly consistent form, digital communities and digital diaries have existed pretty much since the internet came into existence. That puts the age of this medium at something like 20 or […]
April 16.2012 | Style, Strategy and Marketing Savvy Newsletter
Posted by Elizabeth Kraus in free marketing newsletter, marketing ideas for small business on April 16, 2012
April 16.2012 | Style, Strategy and Marketing Savvy Newsletter Feature Article: Ten reasons you need an email newsletter [ go ] Statistics prove that not only do people perceive companies that send them email more positively, they are also more likely to buy from them, whether they make purchases online or off. Also in this […]
10 Reasons You Need an Email Newsletter
Posted by Elizabeth Kraus in 2012 marketing calendar, branding, communications, content marketing, email marketing, internet marketing on April 13, 2012
Last week someone sent me an invitation to connect on LinkedIn. I “okayed” the request, and the next day, I had an email from this same person in my inbox, asking me to share all of my business needs with him. No relationship building, no trust, no foundation or even context for the conversation. It […]
6 Ways to Supersize your Networking ROI
Posted by Elizabeth Kraus in B2B networking, small business marketing on April 8, 2012
A few days ago I jotted down notes for an article on how to get more value from your networking efforts and as I sat down to write this article for the 365 Days of Marketing blog, I remembered writing in 365 Days of Marketing about the fact that a lot of people misunderstand what […]
7 Tips for Succeeding as a "Coffee Shop Consultant"
Posted by Elizabeth Kraus in small business, tips for consultants on April 5, 2012
7 Tips to Help Consultants, Independent Sales Reps and Other Solo-preneurs Work More Profitably and Productively – There are many individuals who choose to work as consultants, sole proprietors, home based business owners, independent agents and representatives who could be termed “coffee shop consultants.” So-named because many of their meetings occur in coffee shops, restaurants […]
Which Comes First: Your Product or Your Marketing?
Posted by Elizabeth Kraus in long range plan, marketing, marketing ideas for 2012, marketing plan, small business marketing, strategic planning, target market on April 5, 2012
Thinking about launching a new product – or even a new business? Find out why marketing should be at the heart of your planning process, from the beginning. It used to be that Marketing professors and books opened up marketing discussions by presenting the “4 ‘P’s of Marketing,” most of which occur toward the end […]
