Creative Marketing and Promotional Ideas for Mother’s Day

Mother’s Day Marketing Ideas for Small Business Last year consumers spent an average of $140 each on Mother’s Day gifts for their moms, wives, daughters, aunts and other special women in their lives. That was up more than 10% from the previous year, and there is reason to believe that this could be another great […]

4 Divine Secrets for Happier Customers and Employees

Driving my girls to school this morning I heard a snippet on the news about a Gallup-Healthways survey of more than 300,000 people which revealed that regular church goers are happier each and every day compared to irregular church attendees or non-church goers. As if that weren’t interesting enough, the report also said that for […]

The Psychology and Use of Color in Branding and Marketing Design

Choosing colors in design is always a big part of the process when creating something new. Most people don’t understand how subjective color is, though, so it can become a point of contention, as participants argue, hoping to convince others to see their point of view. Why does this happen?   People tend to think […]

7 Leadership Takeaways from A Management Coup on NBCs ‘The Office’

Most of the executives in NBC’s comedy, The Office, exemplify the kind of leadership you should absolutely avoid. This fictitious sales-centric company has more than its share of exaggerated dysfunction in any given episode; nevertheless, every once in a while, one of these over-the-top personalities does something to be funny that deserves serious analysis. The […]

How to Identify Potential Leaders by Mistake

Today I read an article titled, When Critiquing Others, Try Critiquing Yourself, Too by way of @Efficient CEO on Twitter where author Richard Walker shares a great leadership learning moment. While making some notes for suggestions that would help a colleague, he suddenly realized that the notes he was making applied to himself, too. I […]

A Marketing Idea from Starbucks That Is Simply "Grande"

Without apology, I freely admit to a serious coffee addiction. Every morning I start my day with one or two venti non-fat lattes, this week alternating between Pumpkin Spice and Caramel Macchiato. While I would go broke if I did not have my own espresso machine at home, I still manage to pop in to […]

Marketing Savvy | March 12.2012 | Marketing Strategies to Boost Your Bottom Line

Today’s marketing savvy newsletter with marketing strategies to boost your bottom line and help you gain a competitive edge can be viewed here. Introducing yourself (and your business) for impact—so that other people remember who you are and what you do— requires some serious editing and practice. 99% of you are losing the attention of […]

I’m Sorry, I’ve Already Forgotten Your Name

Over the years I’ve attended many different types of professional networking events and classes at which business owners and managers had the opportunity to introduce themselves and tell the group about their business or job. Having attended several business networking events fairly recently, I have come to the conclusion that introducing oneself for impact, so […]

Mission-Shmission: I Know What Really Matters to You

You spent hours swatching, matching and testing in order to choose a paint color for your walls. You, your accountant and a team of lawyers spent a month finessing the disclaimers on your invoices. You spent months (or even years) writing an employee policy manual. But your corporate mission and vision? That one sublime, supreme […]

8 Ways to Transform Marketing into a Profit Center

8 Ways to Transform Your Marketing from Cost to Profit Center One of the reasons that many business owners and managers fail to execute when it comes to even basic marketing is that they see marketing as a cost – as an expense – without realizing its benefits or return. And this, in turn, can […]