Archive for December, 2011
Play to Win: #6 in my Top 10 Small Business Marketing Musts for 2012
Posted by Elizabeth Kraus in 2012 marketing calendar, 2012 marketing plan, customer experience, Facebook, small business, social media, Twitter on December 29, 2011
If you watch a lot of football (like I do), it’s not uncommon to watch your favorite team gain an edge over their opponent and get a small lead. Then, with a few minutes left on the clock, for reasons I will never understand, they abandon the strategy which helped them get the lead (which […]
Understand the Law of Reflection: #5 in my Top 10 Small Business Marketing Musts for 2012
Posted by Elizabeth Kraus in customer engagement, customer experience, employee culture, marketing, small business on December 28, 2011
How many times have you wondered what it would take to turn one time customers into repeat customers, to turn repeat customers into exclusively loyal ones — to attract and develop a group of people willing to refer, recommend and otherwise talk about your brand to others. How many times have you felt powerless and […]
Define, or Be Defined: #4 in my Top 10 Small Business Marketing Musts for 2012
Posted by Elizabeth Kraus in branding, communications, small business on December 22, 2011
This week, I included an article in my newsletter titled 12 trends that will change marketing in 2012. The original article (from PR Say) spoke to public relations, but in reading through the trends, you’ll find that it’s much bigger than just that segment. In the article, the third trend stated it this way: “Organizations […]
#3 in my Top 10 Small Business Marketing Ideas for 2012: Stick Around
Posted by Elizabeth Kraus in 2012 marketing calendar, 2012 marketing plan, small business, small business marketing on December 21, 2011
So far in my Top 10 Small Business Marketing Ideas for 2012 are: 1. Process – not practice – makes perfect [ click here ]and 2. Commit to Continuous Improvement (and no ‘sacred cows’) [ click here ] So what made the 3rd spot in my list? Stick Around. What I mean is this: Persistence […]
#2: Top 10 Small Business Marketing Musts for 2012 – Continuous Improvement (and no ‘sacred cows’)
Posted by Elizabeth Kraus in 2012 marketing calendar, 2012 marketing plan, marketing ideas on December 20, 2011
The second in my Top 10 Small Business Marketing Ideas for 2012 is 2. Continuous Improvement (and no “sacred cows”) One of the first business books I read after college was Sacred Cows Make the Best Burgers (Kriegel & Brandt). I still rank this among the best books for business owners and managers. Why? […]
Top 10 2012 Marketing Ideas for Small Business Success
Posted by Elizabeth Kraus in 2012 marketing calendar, marketing plan, small business, small business marketing on December 18, 2011
No matter what your business specialty, at the end of each year you’ll always find a smattering of articles touting predictions for the coming year. With few exceptions, most of the 2012 marketing predictions and 2012 small business trend related articles I’ve come across this year have been little more than noting that trends already […]
Want more customers? Fill your car with balloons.
Posted by Elizabeth Kraus in branding, buzz marketing, marketing, viral marketing on December 13, 2011
So yesterday while driving home from nearby Enumclaw, Washington, I was winding my way along familiar back roads and slowed when I caught up to a white sedan driving just under the speed limit. While normally this might irritate me and my lead foot just a tad, yesterday, it didn’t. The car had only one […]
The Little Things that Cost Your Business, Big Time
Posted by Elizabeth Kraus in business, customer engagement, customer satisfaction, customer service, employee culture, marketing, small business on December 12, 2011
I love football. I’ve been an avid fan since I was young, mostly of college ball, but now that I’m married to a bona fide ‘cheese head’ – a native of Fond du Lac, Wisconsin – I’m watching a lot of pro ball too. During one of the games I watched today, a team (thankfully […]
Remember Pearl Harbor Day and a Generational Marketing Breakdown
Posted by Elizabeth Kraus in 2012 marketing calendar on December 9, 2011
Earlier this week, Pearl Harbor Day (December 7) was observed to remember the day Japanese bombers attacked the US forces stationed in Hawaii—an act which brought the US, finally, into World War II. It’s a day to honor those that fell and all those who served. It was the members of “the greatest generation” whose […]
Style, strategy and marketing savvy – December 8 – 2011
Posted by Elizabeth Kraus in Marketing, General on December 8, 2011
Anyone who knows me for long knows that I’m passionate about branding and its importance to marketing success. The same principles that hold true for businesses also apply to people. Whether you’re a business owner, entrepreneur or ‘just an employee,’ and whether or not you ever plan to own your own business, building “brand you” […]
