November 14 is National “Loosen Up, Lighten Up” Day. If you’ve been procrastinating on getting your marketing in shape to ‘loosen up’ customer’s purse strings and ‘lighten up’ your load by getting your business going this is the perfect time for you craft some special promotions and seek out some strategic marketing partners.
- Hold a special skin bar-happy hour focused on helping clients lighten up their complexions with proper cleansing and makeup preparation and loosen up wrinkles to reverse the signs of aging and fight damage caused by harsh winter and other environmental factors.
- Partner with a caterer or restaurant (and possibly with a party planner) for a special holiday party how-to happy hour (for both sets of clients) to provide healthy, light refreshments at a holiday-party class. Include complimentary makeup demonstrations or free touch ups and send clients home with retail makeup purchases and with the recipes for the light party fare, instructions on re-creating holiday ‘tablescapes’ and other entertaining tips which they can use to entertain their guests during the holidays.
- Partner with a local gym or fitness trainer for cross marketing; or work together to create a “loosen up, lighten up” promotion which includes fitness/diet/weight loss coaching and workouts to prepare for the holidays.
- Create a special collection of makeup and skin care products that help loosen up wrinkles and lighten up the complexion to offer at a special price.
Elizabeth Kraus is the author of 365 Days of Marketing.
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