Archive for September, 2011
The little white marketing lie that’s hurting your business
Posted by Elizabeth Kraus in 365 days of marketing, business, customer satisfaction, customer service, elizabeth kraus, little white lies, marketing, marketing lies on September 30, 2011
Little white lies are falsities we tell people (and sometimes tell ourselves) that we believe to be benign, harmless. But there are little white marketing lies we tell all the time that may be hurting our businesses. Little White Marketing Lie #1: “We provide extraordinary (exceptional, excellent, etc.) customer service.” It’s a lie when you […]
Friday’s 5 – Marketing Shorts and Sweets
Posted by Elizabeth Kraus in 365 days of marketing, business, leadership, marketing on September 30, 2011
Last night I went to a Keith Urban concert in Seattle with my mom. To say that she’s one of Keith’s biggest fans is to understate. I don’t even like most country music but now after my 3rd Keith Urban concert in 4 years it’s clear that he has some amazing gifts — not the […]
Coming Soon: The 2012 Marketing Calendar
Posted by Elizabeth Kraus in Marketing, General on September 28, 2011
I’m asked for copies of the 2011 salon and spa marketing calendar all the time, but 2011 is almost over! The 2012 Salon and Spa Marketing Calendar is done and will be released within the next two weeks. It will be available on my website at http://www.12monthsofmarketing.net and amazon.com. If you’re not a salon or […]
Basics: Build Your Electronic Marketing Toolbox
Posted by Elizabeth Kraus in blogging, business, communications, email marketing, Facebook, linkedin, marketing, social media, Twitter on September 23, 2011
Long gone are the days when your marketing could be confined to the occasional postcard, flyer and yellow pages listing. It’s never been easier to get your marketing messages out into the public sphere; but for the same reason, it’s never been more difficult to get your messages noticed. You can’t afford to believe that […]
Friday’s 5 – Marketing Shorts and Sweets
Posted by Elizabeth Kraus in 365 days of marketing, business, elizabeth kraus, Facebook, google+, marketing, social media on September 23, 2011
Say it isn’t so! If I was whining last week, I’m whimpering this week about needing more day in my days and more days in my week. We’ll see if I can’t sprint through today to catch up, in the meantime I have 5 great links to share with you to put a bright little […]
This week’s style, strategy and marketing savvy newsletter – September 19
Posted by Elizabeth Kraus in Marketing, General on September 19, 2011
In this week’s style, strategy and marketing savvy newsletter, you’ll find: Original Content: – Niche marketing ideas that should be music to your ears- The one competition you can’t afford to lose Plus more success strategies: – Show us your red lips (4 Facebook contests that worked)- How consumers are interacting with brands on Facebook- […]
Friday’s 5 – Marketing Shorts and Sweets
Posted by Elizabeth Kraus in 365 days of marketing, business, customer service, elizabeth kraus, Facebook, inspiration, marketing, social media on September 16, 2011
I’m in denial, and I will thank you to let me live in a space where it cannot possibly be Friday, because I did not get enough done this week. I once commented to a boss that I wished I had 36 hours in each day, so I could get more done. She pointed out […]
The One Competition You Can’t Afford to Lose
Posted by Elizabeth Kraus in 365 days of marketing, business, employee development, marketing on September 15, 2011
Sometimes we fear the competition, sometimes we hate them and sometimes we may forget they are even there. But one thing is for sure: just as iron sharpens iron, competition forces us to do more, to do more with less, to do more and do it better than before, sometimes better than we’d even thought […]
Niche Marketing Ideas that Should Be Music to Your Ears!
Posted by Elizabeth Kraus in 365 days of marketing, business, contests, Facebook, marketing, niche marketing, promotions, social media on September 14, 2011
September is Classical Music Month and National Piano Month365 Days of Marketing by Elizabeth Kraus If you think about it, our community is made up of many hundreds (if not thousands) of mini-communities. These groups are comprised of people connected by family, friends, common interests, hobbies, entertainment, sports and many other circumstantial means, including music. […]
This week’s style, strategy and marketing savvy newsletter – September 12
Posted by Elizabeth Kraus in Marketing, General on September 13, 2011
View the newsletter online and get all the article links here: http://www.12monthsofmarketing.net/sept12.html In this issue, enjoy original content: – 13 ways to strengthen your customer relationships- How to build a better image- Buds, blooms and becoming the person you’re meant to be- Niche marketing strategies to reach out to the music community Plus more success […]
