Archive for July, 2011
Engage and entertain to build a bigger role for your business in the lives of your clients
Posted by Elizabeth Kraus in Marketing, General on July 25, 2011
I’m currently vacationing with my husband and our kids visiting his family in Wisconsin, where for the first 3 days of our trip we sweltered in nearly 100 degree heat and high humidity. Apparently, a “hot air dome” had settled atop us; it has since mercifully moved eastward. Even so, there is no other word […]
A simple way to build a fanatically-loyal following
Posted by Elizabeth Kraus in Marketing, General on July 18, 2011
fa-nat-ic (n.) a person marked or motivated by an extreme enthusiasm, as for a cause (thefreedictionary.com) Several years ago, a friend took me to a Thai restaurant in nearby Tacoma, Washington. The food was fabulous; we shared our dishes family style and everything I tasted made me want more. Set in an older building in […]
Is ‘Accidental Marketing’ the way you play the game?
Posted by Elizabeth Kraus in Marketing, General on July 14, 2011
I’ve had many conversations with small business owners in order to brainstorm quick, fun and easy events to do in order to bring in new clients, sell more products and generate more referrals. Most of the ideas we’ve come up with have been fairly simple, inexpensive and would be easy to execute. As we discussed […]
Join the Conversation: Making the Case for Facebook
Posted by Elizabeth Kraus in Marketing, General on July 8, 2011
Several years ago, “transparency” was the buzz-word in terms of business and leadership. Leaders were advised to be more personal, direct and honest with employees and customers alike. The internet made it possible for businesses to show a “picture” of themselves to the world by way of their corporate website. Most sites, once published, changed […]
July 7 – Style Strategy and Marketing Savvy Newsletter
Posted by Elizabeth Kraus in Marketing, General on July 7, 2011
A couple of times each month, I put together a newsletter that usually features one or two original content articles as well as links to other articles that can help you build your business, improve your customer or employee relationships, or that I believe will inspire you because they inspired me in some way. [Click […]
announcing the release of 365 days of marketing by elizabeth kraus
Posted by Elizabeth Kraus in Marketing, General on July 1, 2011
announcing the release of 365 days of marketing by elizabeth kraus There are many resources available for those who want an in-depth knowledge of traditional marketing, branding, communications, social media marketing, viral and word-of-mouth marketing, holding customer events and the like; but there aren’t many resources that marry creative, practical ideas and content to the […]
