If You Want More Ideal Customers, Get Greedy
Posted by Elizabeth Kraus in 2013 business marketing ideas, buyer demographics, buyer personas, buyer profiles, customer acquisition on March 14, 2013
Have you heard of the Pareto Principle? Named after Italian economist Vilfredo Pareto, it’s also known as the 80-20 rule, the law of the vital few and the principle of factor sparsity. It’s the idea that 80% of the effects come from 20% of the causes. In business, it’s the origin of the idea that […]
Is This Disorder Derailing Your Marketing ROI?
Posted by Elizabeth Kraus in 2013 marketing calendar, 2013 small business marketing ideas, marketing plan, marketing strategy on March 3, 2013
There is a serious but all-too-common disorder that could be derailing your marketing ROI. Many visionaries, including a large number of entrepreneurs and small business owners suffer from BSNT disorder. The Marketing Doctor is In! BSNT is serious, and it can kill. BSNT has the ability to seriously limit your effectiveness, derail the returns you […]
Are You Trying to Cut Hair Without Scissors?
Posted by Elizabeth Kraus in 2013 marketing ideas, content marketing, customer acquisition, customer engagement, customer life cycle, customer loyalty on March 1, 2013
Are You Trying to Cut Hair Without Scissors? Sooner or later, we all have to cut hair for one reason or another. When I was about 7 years old, I picked up a pair of scissors and trimmed my 2 year old sister’s bangs. It was… bad. And since then I’ve left it to the […]
What’s So Special About You? Finding Your USP
Posted by Elizabeth Kraus in 2013 marketing ideas, branding, customer experience, customer perception on February 25, 2013
Do You Know What Sets Your Business Apart from the Competition? Most Americans could probably tell me the make, model and year of the car they last purchased without having to think about it very hard, but I’ll bet only a few could tell me who built the house they live in. Why is it […]
The 13th Way to Cheat at Marketing: Don’t Make People Wait!
Posted by Elizabeth Kraus in 2013 marketing calendar, 2013 marketing ideas, buzz marketing, customer experience, engagement on February 14, 2013
One of the fastest ways you can undermine your customer promises or claim that your customers are your #1 priority is to MAKE ME WAIT. A point driven home to me last weekend, when I took my daughter to the optometrist for a routine checkup, booked a whole year in advance. The office had a […]
Tipping Points and Starting Points in Small Business Marketing
Posted by Elizabeth Kraus in 2013 business marketing ideas, 2013 small business marketing ideas, content marketing, engagement, internet marketing, Marketing, General on February 9, 2013
Tipping Points and Starting Points in Small Business Marketing Most probably recall the book titled, The Tipping Point, by Malcolm Gladwell which talks about magic moments when ideas, trends, or social behaviors cross a threshold; “tipping” and spreading like wildfire through society, the economy, politics and other environs. But none of those tipping point moments […]
What to do when your Marketing Comes to a Grinding Halt
Posted by Elizabeth Kraus in 2013 business marketing ideas, 2013 marketing calendar, 2013 marketing ideas, 2013 marketing ideas for small businesses, business, content marketing, small business marketing on February 2, 2013
Even when you love marketing, if you’re a single shingle, small business owner or a business with no bench players when it comes to small business marketing, sooner or later, your marketing may come to a grinding halt. This could happen because there’s a squeakier wheel, business emergency, personal emergency or illness, or – heck […]
Are You Bringing Value to the Hour?
Today on Facebook I came across this Jim Rohn quote originally shared on the page of Passion Squared – a great business page to follow if you want a steady stream of encouragement and inspiration in your social media news feed. You don’t get paid for the hour. You get paid for the value you […]
4 Things to Tweak in Your 2013 Marketing Calendar
4 Ways to Tweak Your 2013 Marketing Calendar In these last weeks of 2013, I hope that you’ve found a few moments to sit down with your business plan for the new year and map out your own 2013 marketing calendar (or mark up one of mine, by adding your own events, holidays, offers and […]
Shout Out to the Land Down Under
Posted by Elizabeth Kraus in 2013 marketing ideas, customer engagement, elizabeth kraus on December 13, 2012
Hi Everyone – I just noticed that about half of today’s blog traffic here at 365 Days of Marketing are readers in Australia – just wanted to say good day to you – I hope to come and visit in person some day to talk marketing! Elizabeth
